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The Manor

Small Business

Antiques & architecturals · Consumer

A digital storefront for a neighborhood antiques and architecturals shop.

Inventory, storytelling, and discovery for collectors. Content pipeline + customer app built and run end-to-end by Hybrid Apps.

The problem

Antique shops live on storytelling — provenance, period, the story behind a piece is half of why someone buys it. Most online storefronts flatten all of that into a bare product listing with a price. The Manor wanted a shop that carried the story forward to the web.

What we built

A web storefront that leads with the piece's story, not just the SKU. Inventory with rich descriptions, photographs, and history. Automated content pipeline pulls new arrivals into the shop's social channels with the narrative intact.

Stack

Next.js 14 (App Router)TypeScriptPrisma + Neon PostgresVercel Blob for mediaMeta Graph API for social distributionBOSS content pipeline integration

Status

Web storefront live; automated content pipeline posts new pieces to social channels. Native mobile on the roadmap.